Doing green building is very different than the whole specialized world of green business operations. When it comes to green business operations, I’m just like many other companies and I have to take precious overhead time to understand all of the options available. It’s important to me, it’s a core value of being in business for myself, but I still have explore and research and make my best business decision when it comes to the routine business aspects of business, like getting business cards printed.
Last year I waded through some decision making on buying a new laptop and trying to understand the green issues with laptops. Although it was off topic for my own green building design and consulting business, I thought it might be useful for some readers, so I wrote about a few of the resources I discovered in May
This time around I’m looking for business cards. They really are useful little business tools, and I want “green” business cards.
I’ve come up with three areas to evaluate.
1) The paper
2) The printing process
3) The transportation of getting the cards
I live in Oregon, one of the great paper producing states. Yes, we have trees, and we make paper here. I should be able to find Oregon made paper. The trick will be to find Oregon made paper with some balance of post consumer recycled content and also sustainably harvested new pulp. I would bet the paper manufacturers just buy their chips on the open market and it would be too hard to determine the forest of origin. I’m assuming an Oregon manufacturer will likely be getting chips from the Northwest, so that will help reduce the transportation associated with the product.
From living in West Linn (south of Portland) for many years, I know that West Linn Paper was going green 5 years ago, so I looked them up and found they produce a paper line that has both recycled content and new pulb that is FSC (Forest Stewardship Council) certified paper manufacturer. This means they are buying chip or pulp product that originated from forests and logging operations managed sustainably. I do not know if this criteria interferes with my hope for Oregon/NW wood fiber. I do know we have a few FSC managed forests in the state, and I hope the chips will have come from some of those operations.
The FSC resource gave me a local printer here in Medford
The Mustard Press
I really like what they have to say on their sustainability page.
So now to dig around some on the printing process. This is the part I know the least about. I know that there are petroleum based inks and there are vegetable/soy based inks. There are also printing processes that have less emissions and use less water, but I really don’t know much about this so I started researching to better understand the options. Here’s some of the research sources.
Top 10 Green Printing Practices
CA Top Ten Green Printing Practices
Printing Green: 12 Things You Need to Know
Then one of the those stray internet random finds is more about printing in your own office than professional printing, but this site is a wealth of resources that might be useful to anyone looking to green up their business.
Greener Computing: Three Steps to Green your Office Printing Practices
Okay, getting off track, now I’m out looking for a certification or organization that is reputable and lists ink processes. I found this interesting looking organization that’s saying all the right things:
Sustainable Green Printing Partnership, but despite the fact they provide a list of printers, there is only one in Oregon. The low numbers of participants doesn’t mean it’s fake or wrong, just that it’s probably not a true national standard, yet.
So I google “Oregon soy ink printing 541″ and get more options. Out of the list I’ve spotted PrintFast in Ashland. It’s unclear if they have the paper that I want, but that’s just a phone call to determine.
And honestly, that took me more time than I really wanted to devote to getting new business cards, but it was the right thing to do. I hope that by publishing my investigation, it can help another business cut down on the research time, and just go green.
Here’s the card.

Now off to make some calls and get some cost quotes.









Tomorrow morning at 6am I’ll be on Southern Oregon Live, the radio show hosted by Russ Batzer. We’ll talk about Greener By Design and what’s happening in green building.





